iCalendar is the standard Internet format for exchanging calendar information. It's supported by most calendar software including Google Calendar, Hotmail Calendar, Outlook, Apple iCal, and Lotus Notes.
It can also produce an iCalendar feed that enables that same information to appear automatically on other sites.
Responsive web design is becoming more important as the amount of mobile traffic now accounts for more than half of total internet traffic. This trend is so prevalent that Google has begun to boost the ratings of sites that are mobile friendly if the search was made from a mobile device
Having an ecommerce website is a great competitive advantage for your vacation rental. There are many types of ecommerce solutions available for use with your rental and the advantages can be great. Ecommerce websites have the ability to book properties online through the transfer for funds with electronic networks or communications.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
There are also ethical forms of reputation management, which are frequently used, such as responding to customer complaints, asking sites to take down incorrect information and using online feedback to influence product development.
If you have a small business, chances are you might wonder if blogging is worth the time and effort. The short answer is YES! Blogging on a frequent basis is a easy, inexpensive way to enhance your inbound marketing efforts, drive traffic to your site, and attract more customers. It not only helps you in better SEO but also projects you as a market leader .
W3C websites rank higher on search engines. The World Wide Web Consortium (W3C) is the main international standards organization for the World Wide Web or WWW or W3. Websites with W3C certificates comply the international standards of coding which is preferred by all search engines.
SSL Certification is the backbone of your secure Internet and it protects your sensitive information as it travels across the world. It keeps the Internet from being ruled by anarchists and criminals and provides many direct benefits to you and your customers. It brings reliability to your online presence.
To have a successful and long term relationship with your target audience, it is necessary to have a good and well-designed logo. Every vacation rental has certain special features and a comfort to give. Good logos represent these aims and missions as they are the basis on which identity of the business is linked. They are a true representation of a rental’s nature of work and its achievements.
Need not to mention importance of paid advertising that it is probably the most direct, most effective, yet most complicated, of all the channels in which to market your vacation rental online. There are many benefits of using Google AdWords to market your rental like they are Measurable, Cost Effective and draws Maximum Relevance.