Highlight best features or Unique Selling Points of your property
Posted by admin | Posted in GoWeb99, Marketing of your Vacation Rentals, Top 18 Reasons For Having A Website | Posted on 07-11-2009-05-2008
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If the property has a standout feature, market it. Properties that have special built-in features that stands out from competitors. Teaming up with other business proprietors to offer special offers, discounts, home delivery, phone service, maid service or providing special Spa or yoga packages could work well. Include this information with all communications about the property to help develop a reputation for this service or feature.
Finally one place to seek more detailed information can be in your personal Website where you have the same general information which includes:
- Photo of the outside, nearby attractions.
- A clear snapshot of the interior and amenities.
- Property address and general location (five minutes from Disney World)
- Reservation information (Avail 30% discount on advance booking)
- Contact phone number/s and auto email responder.
- Extra services (Free pick-up and a welcome drink etc)
You never get a second chance to make the first impression. The key is to excite the customer with pictures, description and features within a few seconds. Give enough information to grab the attention and interest of the reader.
