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If the property has a standout feature, market it. Properties that have special built-in features that stands out from competitors. Teaming up with other business proprietors to offer special offers, discounts, home delivery, phone service, maid service or providing special Spa or yoga packages could work well. Include this information with all communications about the property to help develop a reputation for this service or feature.
Finally one place to seek more detailed information can be in your personal Website where you have the same general information which includes:
- Photo of the outside, nearby attractions.
- A clear snapshot of the interior and amenities.
- Property address and general location (five minutes from Disney World)
- Reservation information (Avail 30% discount on advance booking)
- Contact phone number/s and auto email responder.
- Extra services (Free pick-up and a welcome drink etc)
You never get a second chance to make the first impression. The key is to excite the customer with pictures, description and features within a few seconds. Give enough information to grab the attention and interest of the reader.
Running advertisements with a group of related businesses can provide a better response and value for money. Linking up with a restaurant and transportation company to create a package deal might a good option for the renters.
Using only one of the methods will not work well for a marketing strategy. Try to combine two or three together, selecting both print and Internet methods, to reach as wide an audience as possible.
The experience of vacationing at the property should be wonderful and memorable. Providing first-rate customer service is the KEY and sending a personalized note like a Thank-You card to customer is a great way of retaining your customers. Happy customers help in self marketing by their word of mouth publicity.
There are inexpensive ways to get a vacation rental online. Just a listing service like VRBO or TravelEhome is not advisable as potential vacation seekers will look at the property details where all your competitors are also listed. Having a personal website link on the professional listing service website is a good way to stand out from your competitors and it also shows about your professionalism, seriousness about the business and also you can display everything about your property in detail to the vacationers. A dependable company like GoWeb99.com provides a very professional and low cost solution (starting as low as $99) as per your need and requirements like colour combination, features etc unlike others where you will have to do the tedious job by yourself. The low monthly prices are offered on everything needed to get a website up and running like domain name, support, maintenance and hosting for as low as $4.99 per month. Armed with a few pictures, basic description content with rates and amenities, a website can be quickly created in couple of days. If you already have a website and looking for redesigning it at minimal cost you can Visit www.goweb99.com for more information.
Tip: Useful features on your site such as online booking or availability calendar and Blog can also be a good option, visit www.goweb99.com for their contact information.
Place brochures where visitors generally visit during their trip to town. Local restaurants, shops and public areas often have brochure holders specifically to provide useful information to tourists.
Invite local residents to see the inside of the rental property and your hospitality. If possible offer some water, coffee and snacks to every visitor so they feel comfortable and relaxed. Try to have a general, polite and courteous conversation with every person that walks through the door. Without worrying about the few who will just seek out the free food and try to leave, many will be happy and excited to tell their friends and relatives about the property and courteous owner.
Have something for visitors to take with them, such as a simple postcard that contains information about the property and your contact details. Try to gather their contact information which might of great help in future.
All e-mails are capable of attaching a small amount of information by default to the end of every e-mail sent, called an e-mail signature. By taking advantage of this simple feature you can advertise to people without spending anything.
Keep the information short and simple, such as “A luxury Beachfront Vacation Rental in Kissimmee, Florida” followed by a link of your website and phone number. DONOT enter listing service (VRBO etc) link in your email where all your nearby competitors are also listed. Instead always add your personal website name.
Creating a posting on free directories like CraigsList is simple (Choose city > create posting > housing offered > vacation rental). Along with your destination city also try posting to the nearby cities. In addition, if the vacation rental is in a location that would have widespread appeal, such as Kissimmee, consider posting to major cities nationwide.
Include maximum photos of the interior & exterior of the property and also some pictures of nearby attractions of the property so viewers can get the look and feel of the property and spend extra time looking at the listing.
- attracting the people who could be your customers! What frustration,
because you know that your products and services are superior to those of your competitors!
Even when you’re sleeping your web site can be working for you. Your web site can be viewed 24 hours a day, seven days a week, 52 weeks a year.
It is estimated that it costs 8 times more to sell a product from a shop than from the Internet.
Selling online has to be one of the most cost efficient means of doing business. Night or day, you can do business with a customer in any part of the world, and his payment is made directly into your bank account -without you even knowing! All you need to do is to print off and process the orders. Of course if you have a product that can be sent via the Internet (such as software, documents, written material) you don’t even need to do this.
You can have pages and pages of information about your company and your products or services – in much more detail than you’d ever be able to pay for in more traditional media.
You can put an enormous amount of information onto your web site for only a few hundred pounds. Superb value for money.
You must have been in a situation where your prices have changed or your products have changed, so your catalogue/price list/product literature/marketing literature becomes out of date. Not only is all your existing literature now worthless, but you also need to make a substantial investment in order to produce new updated material.
With a web site, these problems are minimal. We have a client whose web site can be updated with new prices and information in as little as 45 minutes. The cost to him is 45 minutes of my time – negligible compared to the cost of redesigning, reprinting and redistributing sales literature.
In fact you can adapt your website to the needs of your business.
There is absolutely no doubt that the Internet is the answer to the small businessman’s prayer. For the first time you have at your disposal the whole world market for whatever product or service you happen to provide. In fact the more niche your product, the more successful you will be with your Internet business.
You can take your products to totally new markets. You may have been restricted to selling your products to customers who passed by your shop in your local high street. Or perhaps you may have been able to expand beyond that limited marketplace by doing targeted (and expensive) advertising in specific magazines. However, for the first time you’ll be able to take your product across the world.
sending information to customers, replying to emails and even making sales – day and night.
You can reply to your customers or potential customers automatically without you having to get involved at all. With simple devices called “autoresponders” you’re able to set it all up whereby specific targeted replies are sent out to different people, night or day.
and your customers cannot tell whether you employ 100 staff or none.
As a small businessman you have the opportunity to present yourself to the marketplace just as effectively and professionally as a multi-million pound company. Just because you’re smaller doesn’t mean that you cannot now compete with the bigger boys! You can establish credibility in a variety of ways, such as putting useful information on your website, or making files available to download.
by providing information visitors can access. For example there can be a list of ‘frequently asked questions’ about your service or product.
This is an area that is often overlooked by web site owners. The simplest example of this is putting up a FAQ page (frequently asked questions) on your web site. Not only is this very helpful to customers because it provides instant answers to their “frequently asked” questions, but it also saves you and your employees considerable management time in not having to answer a string of e-mails/phone calls/faxes. What this usually means is when you do receive that e-mail/phone call/fax it is an actual order rather than an inquiry!
You can make information readily available to your customers. For example, new information has suddenly become available concerning your products. Put it on your website and communicate via e-mail to your customers — it’s that easy!
How about a Free downloadable sheet with helpful tips. Your visitors will love it!
